A couple of paragraphs from a news article I read today. MSM are now calling People Sheep.

The fireworks were on sale for the New Year holiday but the reason they ignited was not clear.

Hero shoppers reacted to grab fire extinguishers to put out the blaze.

'The staff behaved like stupid sheep and were at a loss what to do, but shoppers rushed to douse the fire,' said one witness.

Worryingly, it is the second time in three days that fireworks have ignited in Lenta stores in the city.