BMW Launches Micro-Transactions For Cars
Yes, if you want to turn on that high resistance wire running through your seat, it will cost you $18 a month.
Heated steering wheels are a comparative bargain at $12 a month.
Fortunately, if the idea of paying every month for a heated steering wheel that is already installed in your car bothers you, you can pay BMW to not have to pay – $415 nets you ‘unlimited’ access.