Meta Plans to Officially Stop Paying U.S. News Publishers for Their Content to Run on Facebook News Tab
Meta on Tuesday (July 26) began telling its news partners in the U.S. that the company no longer plans to pay publishers for their content to run on Facebook's News Tab, sources tell Axios.
As the company moves forward with sweeping changes to the Facebook experience, news has become less of a priority.
Facebook brokered a slew of three-year deals with publishers in 2019. At the time, the company was ramping up its investment in news and hired journalists to help direct publisher traffic to its new tab for news.
"A lot has changed since we signed deals three years ago to test bringing additional news links to Facebook News in the U.S. Most people do not come to Facebook for news, and as a business it doesn't make sense to over-invest in areas that don't align with user preferences," a Facebook spokesperson said.
Although hundreds of news publishers are still eligible to have their content included in the News Tab, the funding to roughly 50 publishers for their content will not be renewed.
Meta spent more than $10 million on its news partnership with the Wall Street Journal, more than $3 million on its deal with CNN, and more than $20 million on its partnership with the New York Times.
Source: Axios
(https://www.axios.com/2022/07/....28/meta-publishers-n
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